Innos Tools

How we provided 267 leads in 3 months to Innos Tools

ABOUT INNOS TOOLS

Running test room

Innos Tools sells workwear and safety shoes. We were to help them spread their new concept, namely a running rehearsal room. This meant that artisan companies booked the outgoing rehearsal room, and then Innos came to visit them with their wares. Nobody knew about this new service in advance, and we were therefore responsible for increasing awareness around it, obtaining leads and exposing the service to a lot of potential customers.
Link to Innos Tools

How

We started with a very broad target group, which included many different craft industries such as contractors, agriculture, auto, hauliers, carpenters, masons and more. We did various tests to find out which of these had the best potential on social media. We created specific messages for each target group, to maximize the potential return per target group. We found two industries that proved to have great potential, and started focusing on these.

149,000 exposures in the target group

Increased turnover by DKK 150,000.

267 leads which resulted in 37 customers

Results

Innos Tools' new product quickly became known in their target group, with over 149,000 exposures to relevant people. Our work could also be reflected in an increased conversion rate in the sales department, and contributed to the creation of additional sales. Revenue was increased by approx. DKK 150,000, while it should also be mentioned that a customer typically has a very high value for them, as they typically buy from Innos Tools every year for 5 years after. We achieved 267 leads which resulted in 37 customers in a relatively short time.

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