The first month we started with a strategic meeting, where we learned about the company and together went through the company's current marketing strategy and how we could in the future help improve and adjust it so that the target group understood the most important messages, and thus get a higher conversion rate. . Subsequently, we made several videos together with the company, which were to flourish on LinkedIn. We prepared a script and how the videos were to take place, as well as arranged a day where the whole thing was to be filmed (be aware that this is an addition). We tested audiences, texts, videos and pictures of. Finally, we ended up with a report and a recipe on how to achieve the best results on LinkedIn for this particular company. We created a data foundation for our future advertising, and tested which messages work best on the target group. This resulted in an action plan for what the company's target group responds best to and how we capture their attention in the best possible way. We then tested various strategies, including Account Based Marketing, in order to specifically target decision makers, and we continue to test new strategies on an ongoing basis, as we have 55 different strategies that we adapt to each customer, to find out which strategies exactly work for each company.