Alitex Greenhouses

How we managed to increase Alitex Greenhouses' ROI by + 3100%

ABOUT ALITEX GREENHOUSES

The world's best orangeries

Alitex Greenhouses makes exclusive and expensive orangeries. Their challenge was that they wanted to stand out more from their competitors, as well as create more awareness around their product. In addition, it was important that the marketing was scalable, as this had previously slowed down the ambitions. Our goal was to get hold of some of the 1% richest Danes. Their orangeries start from DKK 250,000, and therefore their shopping journey is very reminiscent of B2B marketing.
Link to Alitex Greenhouses

How

To hit the 1% richest Danes, we started out with a massive effort on advertising. There are usually good opportunities to hit very specific industries, and that was also the case for this specific target group. Another target group we found is companies that grow their own products. After the first weeks with various tests of target groups, videos, texts and messages, we found the optimal combination. In parallel with this, we set up retargeting, targeting the potential customers who had shown interest in the product. Here again, different messages were shown. Because we tested different messages, videos and target groups, Alitex has valuable knowledge that they can use in their sales work and future marketing.

Several ads that went viral.

Increased turnover by a minimum of DKK 1.1 million. kr.

ROI of 3100%, ie. Alitex got their money back 31 times


Results

Alitex Greenhouses had several ads which were very successful, among others. one with 136 likes, 34 comments, 9 shares and 2,258 interactions. They gained 12 potential customers in a short time, of which 4 of them have so far become customers and have brought in at least 1.1 million. DKK already. Return on Ad Spend (ROAS) was as high as 11,000%, equivalent to 110 times the money back. Return on Investment (ROI) was at + 3100%, equivalent to money 31 times again.

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