Car Safety

How we secured Lectus Safety a customer with a value of 400,000 DKK.

OM BED SAFETY

Fall protection for craftsmen

Lectus Safety sells fall protection to craftsmen working on wind turbines or scaffolding. This is a very specific industry and the goal was to hit decision makers in companies in the industry. Lectus Safety is a relatively new company, and would therefore like to create brand awareness within this specific target group.
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How

We advertised against business owners, decision makers and Safety Officers in artisan companies. We started by testing audiences, messages, videos and images to find the potential customers. Since products like these often have a long shopping journey, we prepared a Top-funnel, Middle-funnel and Bottom-funnel. Using this, we were able to imprint people on their shopping trip even though they are in different places in it. Therefore, if some had shown interest in the product, they were presented with messages that would push them closer to a sale. Next, we started LinkedIn advertising, where we targeted specific job titles, competencies and industries. People who entered the website from LinkedIn also entered a longer retargeting flow.


Managed to increase brand awareness significantly


Acquired a customer with a value of 400,000 DKK.


74 qualified leads in a short period of time

Results

Lectus Safety got a lead relatively quickly which turned out to have a value of 400,000 DKK for them. In addition, they managed to create brand awareness, and their competitors contacted them as they were quickly seen as big in the industry. They got about 75 leads, some of which are already really valuable, while others may become interesting customers in the future.

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