Bendixen

How Bendixen achieved 107,000 impressions on their ads and 3,373 clicks in interactions.

ABOUT BENDIXEN

Environmentally conscious signage solutions

Since 1949, Bendixen has produced and delivered sign solutions to some of Denmark's largest chains. Bendixen's solutions are both technologically innovative and of the highest quality, as is their service. Bendixen also has enormously loyal customers, where e.g. Jyske Bank has been a customer since they were founded in 1967, and Føtex, Bilka, Home, and Nybolig have been on the journey since the early 1990s. Bendixen's products not only offer massive annual operating savings but are also known for having a low CO2 footprint, high light efficiency and low electricity consumption, as well as being produced from recyclable components and materials, which together give their solutions an extra long life, and are thus also optimal under the difficult Danish climate.
Link to Bendixen

How

Bendixen wants to increase awareness of their products within their narrow target group, and wants to be top-of-mind with companies by being visible and available on LinkedIn. We started by holding a 6-hour physical strategic meeting in Viborg at Bendixen, where we were shown around the production and were allowed to experience the company up close. Subsequently, we prepared a script and took a videographer with us, where we filmed 10 videos. Most of the videos were used to create brand awareness and the rest were intended to generate leads. Bendixen has a very specific target group, which are people in nationwide chains who are responsible for signage and facade solutions. We developed Conversation Ads for a small audience of 150-200 people, and also used retargeting for a wider audience. The goal for Bendixen was to create as high brand awareness as possible, where the company would always be top-of-mind with the relevant decision makers.

Bendixen became top of mind with their primary target audience

3,373 clicks in interactions

Achieved 107,000 impressions on the ads


Results

In one of the target groups of about 2800 people, they have on average per. person viewed ads from Bendixen 10.5 times, which in a big way helps to make sure Bendixen is top-of-mind. Bendixen has achieved 107,000 impressions on the ads and 3,373 clicks in interactions. Across all the ads, the target group has seen Bendixen on average 4.8 times.

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